A selection of accounts from clients across our three service areas. Details altered where required to protect confidentiality.
Back to Home"We needed a rigorous cost-benefit analysis for a warehouse automation decision. The model Axelward produced was clear, the assumptions were documented, and the scenarios helped us see which variables actually drove the outcome. We ended up with a more cautious version of what we originally planned — and I think that was the right call."
March 2025"The turnaround assessment was thorough. They asked the kind of questions that made our management team uncomfortable — which is exactly what was needed. The 100-day plan was actionable rather than aspirational. Four months on, we are still following it closely."
February 2025"I appreciated that they said plainly when our initial assumptions were unrealistic. The market-entry analysis they produced saved us from a decision that looked attractive on the surface but had serious hidden costs. The fixed fee also meant we weren't watching the clock during conversations."
January 2025"Board Formation Advisory was excellent. Raymond guided us through director criteria and helped us understand what kind of INE profile would genuinely strengthen governance rather than just tick a box. The charter they produced became a real working document, not shelf decoration."
March 2025"We used Axelward for a turnaround situation in one of our portfolio companies. The diagnosis was frank — more frank than what our internal team had produced. The 100-day plan had clear ownership and timelines. Delivery was on time and the Q&A session at the end was genuinely useful."
February 2025"Sophie was the lead consultant on our engagement and was very direct about what the numbers showed — including some figures we hadn't properly stress-tested. The working model they delivered has become a standard template in our finance team. Good value for a fixed fee."
January 2025Client details altered to protect confidentiality. Industry and engagement type remain accurate.
A Hong Kong electronics distributor was weighing a second warehouse facility in Kwun Tong. Leadership was divided; the operations team favoured expansion while finance was concerned about overhead impact.
Axelward built a full cost-benefit model incorporating lease costs, staffing, logistics savings, and working capital impact. Three scenarios were modelled at different volume growth rates.
The analysis showed the expansion only became viable at volume growth above 28% — a threshold management agreed was speculative. The company deferred and instead optimised existing space, preserving HK$1.4M in annual overhead.
"The model gave us a shared set of numbers to discuss. Before that, both sides were working from intuition."
— CFO
A food and beverage operator with four outlets across Hong Kong had seen margins deteriorate over 18 months. Management attributed it to rent increases, but a full diagnosis had not been done.
The four-week assessment identified that one outlet was cross-subsidising the others and that supplier terms had drifted significantly over two years. Cash burn was concentrated in one location.
The 100-day plan focused on renegotiating supplier terms, closing the loss-making outlet, and reallocating staff. Within three months, group-level margins had recovered to prior-year levels.
"We knew things were wrong. We didn't know what. Axelward told us what we didn't want to hear, clearly."
— Founder & Director
A logistics company preparing for a GEM listing needed to form a proper board structure. The founding team had limited governance experience and the company's lawyers recommended external advisory on board composition.
Axelward developed the director recruitment criteria, designed the committee structure (audit and remuneration), drafted the board charter, and facilitated introductions to three prospective INE candidates.
The company completed its board appointments within six weeks of our engagement. The charter was accepted by the listing sponsor without modification. The company listed on schedule.
"Raymond understood exactly what the listing rules required and translated that into practical steps. Straightforward to work with."
— CEO
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