Cookie Policy

What Are Cookies

Cookies are small text files placed on your device when you visit a website. They serve a range of purposes — from keeping you logged in to helping website operators understand how pages are used. They do not contain executable code and cannot access other information on your device.

Axelward ("we", "us", "our") uses cookies on axelwardq.biz to support basic site functions and, where you have given consent, to understand how visitors engage with our content. This policy explains what we use, why, and how you can manage your preferences.

Cookies We Use

Essential Cookies

Required for the website to function. These cannot be disabled because without them, core features — such as navigating between pages and using the contact form — would not work.

Examples: session identifiers, security tokens, CSRF protection

Always on

Analytics Cookies

Help us understand which pages receive visits, how long people stay, and where traffic originates. This informs decisions about content and site structure. No personal identity is captured.

Examples: Google Analytics page views, session duration, source attribution

Marketing Cookies

Used to track visits from paid advertising campaigns and to allow ad platforms to show relevant messages to people who have previously visited our site. We do not sell this data.

Examples: Google Ads conversion tracking, Meta Pixel, Bing UET

Preference Cookies

Store choices you make about how the site behaves — for example, your cookie consent decision. These help avoid asking you for the same information on repeat visits.

Examples: cookie consent record, display preferences

Manage Your Preferences

Your current settings are shown above. Use the toggles to update which optional categories you allow, then save your choice.

Third-Party Services

Some cookies originate from third-party services we have integrated for analytics and advertising measurement. These providers operate under their own privacy terms:

Google Analytics — website usage analytics. Google Privacy Policy
Google Ads — conversion measurement for paid search campaigns.
Meta (Facebook) Pixel — advertising performance measurement.
Microsoft Bing UET — conversion tracking for Bing Ads campaigns.

Marketing cookies must be enabled for these third-party measurement tools to operate.

Cookie Duration

Session Cookies

Exist only while your browser is open. Automatically removed when you close the browser tab or window. Used for security and temporary navigation state.

Persistent Cookies

Remain on your device for a set period. Analytics cookies typically expire after 13 months. Your consent record is stored for 12 months, after which we will ask again.

Managing Cookies in Your Browser

You can instruct your browser to block or delete cookies at any time. Note that disabling certain cookies may affect how parts of this site function.

Google Chrome

Open Chrome and click the three-dot menu (top right)
Select Settings → Privacy and security
Click Cookies and other site data
Choose your preferred setting or click See all site data and permissions to manage per-site
To delete existing cookies: Clear browsing data → tick Cookies → Clear data

Mozilla Firefox

Open Firefox and click the three-line menu (top right)
Select Settings → Privacy & Security
Under Enhanced Tracking Protection, choose your level
Scroll to Cookies and Site Data to view or clear stored cookies
Click Manage Exceptions to allow or block specific sites

Apple Safari

Open Safari → Preferences (Mac: Safari menu; iPhone: Settings app)
Click the Privacy tab
Adjust the Website tracking setting as preferred
Click Manage Website Data to view and remove stored cookies
On iPhone: Settings → Safari → Clear History and Website Data

Microsoft Edge

Open Edge and click the three-dot menu (top right)
Select Settings → Cookies and site permissions
Click Cookies and site data to manage preferences
Toggle Block third-party cookies if desired
Click See all cookies and site data to review or delete stored cookies

On mobile devices, cookie settings are typically found in the browser's settings menu or within your device's main Settings app under the browser section.

Your Rights

Withdraw consent at any time — use the toggles above and save. Your preferences take effect immediately for future visits.
Request information — you may ask what data connected to your usage is held. Contact us at [email protected].
Disabling optional cookies — the site will continue to function. Some analytics tracking and advertising attribution will not operate, but this does not affect your ability to access content or submit enquiries.
Questions — for anything not addressed here, write to [email protected]. We aim to respond within five working days.